It’s easy to say innovation is important. But implementing it is a far more difficult task. The word innovation has in some ways become synonymous with motivational rhetoric, so without strong leadership, the employees you’re looking to empower to be innovative may not feel your efforts are authentic. Or they’re left asking, what now? Sound familiar?
The Emotional Sides of Advertising It’s more important [...]
If you’ve ever told your phone to make a call or type out a message, you’re already familiar with voice search technology. In laymen’s terms, voice-search is speaking into a device, requesting information or an action, and then having that device speak back to you — hopefully providing the information you requested … or purchasing and shipping that package of toilet paper you need by tomorrow.
Programmatic media buying is technology that now allows advertisers to access audiences across the internet on thousands of different websites based on their interests or behaviors, and not necessarily based on the content they are consuming. In the past, if you were trying to reach sports enthusiasts to buy a tennis racket, you would place an ad directly on ESPN.com. Now, you can reach sports enthusiasts across the entire internet, no matter where they are surfing.
If sound is half the picture, it can also be just as iconic. Consider the fizz in a Coca-Cola commercial. The actual sound isn’t much more than a quick hiss in real life, but when it’s amplified alongside a close-up of carbonated bubbles it transcends fact and physics.
Getting feedback from your target audience can be valuable at various stages of the development process – and creative testing is one of the best methods. So, let’s look at the different options for creative testing. Most importantly, please refer to the questions on the back to help you determine if, and when, testing is right (or wrong) for your project.
We would all like to believe logic can overcome emotion, so much so, that people will often state an opinion that does not truly match what they are actually thinking. It can happen in everyday conversation. Even survey respondents and focus group participants can struggle to put into words their honest truths.
Stop us if you’ve heard this one: It takes seven impressions before your marketing message resonates with customers. But did you know frequency marketing doesn’t have to burst your budget?
The natural history of “the influencer” is quite remarkable for a phenomenon that’s so widely considered ultramodern. And to be certain, between the proliferation of #sponcon posts on social media and the record numbers of Americans filing taxes as independent contractors for the Flat Tummy Company, there’s plenty of anecdotal evidence behind that misperception.
Marketing is riddled with challenges. Daily, we’re forced to solve them or succumb to them. And when it’s your own product or brand on the line, you don’t want a short-sited fix — you want a real solution that will raise expectation, shape the market and create momentum.
