Trying to break through the clutter in the competitive furniture market requires a strong, branded voice.
Redekers, a family-owned business located in a small town outside of Des Moines, had the reputation for carrying only Amish wood furniture. Our objective was to create significant differentiators, including changing perceptions of the brand to a wider audience in order to increase sales.
In a time when the furniture industry as a whole was struggling, we proved — with a boost in sales and top-of-mind awareness — that quality, style and value are always worth the trip.