Work

Mediacom: Introducing Mindy

The launch of “The Power to Simplify” brand platform marked the beginning of new long-term, marketing strategy for Mediacom.

Concept

Concept

A key part of this strategy included the creation of a brand spokesperson; someone who could deliver Mediacom's message in a way that reflects the personality traits of the target audience and become a trusted voice for our consumers.

Research

We used consumer ad testing to finalize our casting choice and ensure that the selected talent was easily embraceable and portrayed the right spark of emotion and voice for the brand.

The Power to Simplify
Introducing Mindy

With an outgoing and welcoming demeanor, Mindy helps audiences believe that she is a customer, as well. She conveys a belief and confidence in Mediacom’s products and services that is authentic and inviting.

The Inside Story

Not only has Mindy helped to create a stronger, friendlier voice for the brand within the marketplace; she has become a rallying figure for Mediacom’s employees. Whether it’s getting employees excited about a new campaign, talking to them about important customer service initiatives or recognizing standout employees, Mindy has a unique ability to inspire the team by delivering important employee messages in a way that is fun and engaging.

The Inside Story