Red Bull: Conquering the Complex
The Red Bull National Retailer Assessment was custom-built to deliver accurate, actionable insight on Red Bull North America’s vendor performance.
In order to develop a comprehensive picture of Red Bull retailers’ satisfaction, mountains of data from a sampling pool of more than 200,000 Red Bull retailers in the U.S. and Canada had to be meticulously collected and analyzed.
With distributors located in nearly every U.S. state and many Canadian provinces, creating a communication system was critical to success. By amassing an email list of every distributor’s primary contacts, weekly conversations addressing vendor questions and project status were possible. These regularly scheduled communications ensured that at every point during the assessment, the entire Red Bull network was on the same page — no matter where they were located.
Red Bull National Retailer Survey Goal: Identify any opportunities for improvement and ensure that every retailer carrying the Red Bull brand is consistently receiving the service, the product and support they expect.
Before any data could be gathered or any in-depth analysis could take place, every participant at every level had to be educated. In order to make the process as easy as possible, Flynn Wright designed and delivered a series of easy-to-understand educational materials tailored to the recipient. From executive team members, to managers of large distributorships, to the sales representatives that would be delivering the surveys — every stakeholder received specific information addressing their personal role in the process.