Kemin: Bringing it All Together
Kemin’s Human Nutrition and Health Division needed an innovative brand strategy that would position its diverse family of products in a stronger and more unified way.
Setting the Course
Within days of being approached the Flynn Wright team was able to dive in and provide Kemin with a unification strategy document and branding guidelines that brought structure and clarity to the entire division of products.
Kemin is an innovative company, discovering molecules that lead to groundbreaking solutions for people across the globe.
Delivering the Goods
Once the brand platform was established, we worked with Kemin’s internal marketing team to develop a new look and voice that would work for the division yet still align with the larger company’s overall brand standards. Together we were able to create a new design grid that is edgy, engaging and consistent.