Work

NorthWestern Energy: A Point in the Right Direction

It’s the depth of our energy and natural gas knowledge that brought a utility company based three states away, with a service territory spanning more than 200,000 square miles, to turn to Flynn Wright when looking to reinvigorate its brand.

The Brand Arrow

Given a category that is inherently overlooked by customers, we saw an opportunity to bring NorthWestern Energy a greater level of focus by providing them with a versatile brand icon that couldn’t be missed. A simple but smart graphic element that can be applied anywhere; the arrow signifies growth, innovation and the utility’s positive mark on all its communities — from Montana and South Dakota to Nebraska.

Delivering a Bright Future
NorthWestern Energy Outdoor

The arrow signifies growth, innovation and the utility’s positive mark on all its communities.

NorthWestern Energy Employees

A Unified Voice

When charged with communicating mandatory safety messages to an area that’s larger than Iceland, Greece and Denmark combined — we made the messages truly compelling by utilizing one of NorthWestern Energy’s biggest assets — their employees. In an effort to unify the brand in a manner not done prior, we traveled from state to state capturing employees on camera in a way that was fun, personal and maximized the utility’s resources.

Promotional Items
Ice Cooler Wrap